SYSTEM GEOBRANDING IN THE DEVELOPMENT OF INNOVATIVE ECONOMY OF THE REGION

Authors

  • M.R. Arpentieva Kaluga K.E. Tsiolkovsky State University

DOI:

Keywords:

geobranding, rebranding territories, foresight, interpersonal management, social partnership, crowdsourcing, innovation, regional economy

Abstract

The article describes the main aspects and the role of geobranding in the economic development of the region. The main approaches to the study and practical implementation of geobranding are analyzed, the most distinguished, in the author's view, aspects of productivity and efficiency of geobranding, as a component of regional economic development, are presented. The importance of the development of geobranding and implementation of rebranding of territories is emphasized, the leading principles and aspects of branding are highlighted. Systemic methodology of geobranding take into account the needs of all interested groups (stakeholders).

Author Biography

  • M.R. Arpentieva, Kaluga K.E. Tsiolkovsky State University
    доктор психологических наук, старший научный сотрудник кафедры психологии развития и образования, КГУ им. К.Э. Циолковского

References

  1. Anholt S. Brending. - M.: Kudic - Obraz, 2004. - 272 s.
  2. Brending malyh i srednih gorodov Rossii: materialy Vseros. konf. / pod red. A.M. Britvina. - Ekaterinburg: UrGU, 2012. - 300 s.
  3. Britvina I.B., Starostova L.E. Brending territorii // Izvestia Ural’skogo federal’nogo universiteta. Ser. 1. - 2014. - No 3. - S. 163-171.
  4. Vasil’eva M., Nadein A. Brend. - SPb.: Piter, 2003. - 208 s.
  5. Vizgalov D.V. Brending goroda. - M.: Fond <>, 2011. - 158 s.
  6. Vittih V.A. Vvedenie v teoriu intersub"ektivnogo upravlenia. - Samara: Samarskij naucnyj centr RAN, 2013. - 64 s.
  7. Geobrending / pod red. T.U. Lebedevoj [i dr.] - P., Milan, Monreal, M.: L’Harmattan, -IEERP, 2014. - 248 s.
  8. Godin A.N. Brending. - M.: Daskov i Ko, 2006. - 424 s.
  9. Devis Sk., Dann M. Brend-bilding. - SPb.: Piter, 2005.- 320 s.
  10. Dinni K. [i dr]. Brending territorij / pod red. K. Dinni. - M.: Mann, Ivanov i Ferber, 2013. - 336 s.
  11. Drobo K. Sekrety sil’nogo brenda. - M.: Al’pina Biznes Buks, 2005. - 320s.
  12. Devis S. Upravlenie aktivami torgovoj marki. - SPb.: Piter, 2001. - 272 s.
  13. Imidzevaa politika RF: Materialy konf. / otv. red. A.V. Kuz’min. - Ulan-Ude: Izd-vo VSGUTU, 2012. - 282 s.
  14. Refleksivnyj podhod / pod red. V.E. Lepskogo. - M.: Kogito, 2009. - 447 s.
  15. Koseluk M. Tehnologii politiceskih vyborov. - SPb.: Piter, 2004. - 240 s.
  16. Kozyrev V.V. Brend territorii // Kreativnaa ekonomika. - 2011. - No 2 (50). - S. 100-104.
  17. Kotler F., Asplund K., Rejn I., Hajder D. Marketing mest. - SPb.: Stokgol’mskaa skola ekonomiki, 2005. - 382 s.
  18. Mark M., Pirson K. Geroj i buntar’. - SPb.: Piter, 2005. - 336 c.
  19. Muzykant V.L. Formirovanie brenda sredstvami reklamy i PR. - M.: Ekonomist’, 2004. - 606 s.
  20. Pikuleva O.A. Marketing i brending territorij. - Germania: LAP, 2013. - 156 s.
  21. Social’nye aspekty imidzevoj politiki regiona /pod red. L.N. Coj. - M.: Sputnik, 2011. - 355 s.
  22. Akoff L.R. Za predelami socializma i kapitalizma // Problemy upravlenia v social’nyh sistemah. - 2009. - T.1. - Vyp. 1. - S. 112-140.
  23. Anholt S. Competitive identity. - N.Y.: Palgrave Macvillian, 2007. - 160 p.
  24. Anholt S. Places. - N.Y.: Palgrave Macmillan, 2009. - 256 p.
  25. Ashworth Gr., Kavaratzis M. Towards Effective Place Brand Management. - N.Y.: Edward Elgar Pub, 2010. - 279 p.
  26. Ward St. Selling Places. - N-Y.: Routledge, 1998. - 288 p.
  27. Wheeler Al. Designing Brand Identity. - N.Y.: Wiley, 2009. - 320 p.
  28. Avraham El., Ketter Er. Media Strategies for Marketing Places in Crisis. - N.Y.: Butterworth-Heinemann, 2008. - 248 p.
  29. Baker B. Destination Branding for Small Cities. - L.: CLB, 2007. - 192 p.
  30. Destination Branding / ed. by N. Morgan, A. Pritchard, R. Pride. - Oxford, UK, Butterworth Heinemann, 2002. - 320 r.
  31. Dinnie K. City Branding. - N.Y.: Palgrave Macmillan, 2011. - 256 p.
  32. Dinnie K. Nation branding. - N.Y.: Taylor & francis, 2007. - 288 p.
  33. Govers R., Go F. Place Branding. - N.Y.: Macmillan, 2009. - 256 p.
  34. Moilanen T., Rainisto S. How to Brand Nations, Cities and Destinations. - L.: Palgrave Macmillan, 2009. - 230 p.
  35. Pike St. Destination Marketing. - N.Y.: Butterworth-Heinemann, 2008. - 424 p.
  36. Rainisto S.K. Success Factors of Place Marketing. Diss. ... doct. tech. sc. - Finland, Helsinki: H. Univ. of Technology, 2003. - 140 r.

Downloads

Published

2016-09-14

Issue

No. 2 (2016)

Section

Research: theory and experiment

How to Cite

Arpentieva, M. . (2016). SYSTEM GEOBRANDING IN THE DEVELOPMENT OF INNOVATIVE ECONOMY OF THE REGION. Perm Federal Research Centre Journal, 2, 34-39. https://journal.permsc.ru/index.php/pscj/article/view/PSCJ2016n2p4